(Episode published September 9, 2021) Related: Subscribe to Big Brains on Apple Podcasts, Stitcher and Spotify. Her best-selling book, How To Change: The Science of Getting From Where You Are To Where You Want To Be , explores that best research-from “nudges” to “temptation bundles”-on how to change our behaviors and habits for good. Katy Milkman is a professor at The Wharton School of Business at the University of Pennsylvania and co-directs the Behavior Change For Good Initiative with Angela Duckworth.
Why is it so hard for us to form good habits-and so easy to form bad ones? Most people turn to the self-help section to find answers, but this is really a question for behavior science.
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